Call for Sponsors - Route66 Ultra Run

Call for Sponsors


The inaugural Route 66 UltraRun from Seligman, AZ to Topock66 Colorado River on the California border will be held November 11-13, 2022. Race Directors (RDs) Heather and her husband, ultrarunning legend Marshall Ulrich, were inspired to create the race after walking 6 Marathons in 6 Days on Route 66 earlier in 2022 as a fundraiser for the Alzheimer’s Association in honor of a dear friend, Mark (Mace) Macy who was diagnosed with early-onset Alzheimer’s in 2018 at age 64. To put it simply: they fell in love with the Route. The long and varied history, the stories both old and new, the people that continue to fight to keep the Route alive, the beauty of the place, and the variety of terrain and ecosystems. So, in March 2022 Marshall and Heather pitched their idea to the Historic Route 66 Association of Arizona, explaining they would donate a percentage of race entry fee to the both the Historic Route 66 Association in honor of Angel Delgadillo, the father of Historic Route 66, and the Alzheimer’s Association in honor of Mace.

So, now your RDs are producing the Route 66 UltraRun on 140 miles on the longest unbroken section of old route 66 from Seligman to Topock66. Mace will be on the Route with his wife Pam, serving as Chairman and Chairwoman of the race; and Angel will personally start the race as Ambassador.

Starting and ultrarun is difficult, and expensive. Your sponsorship, depending on the level, may pay for:

  • One runner from an under-represented demographic to participate in the race
  • Extensive road signage along the Route to keep our participants safe, as well as custom reflective vests for all staff and volunteers
  • Volunteer and staff thank you packages
  • Runners’ race bags and swag
  • Awards, buckles, and medals, including a traveling trophy cup, ala the Stanley Cup: the Andy Payne Cup
  • Collectable pins each year; custom T-shirts for participants, staff, and volunteers; and collector’s finishers’ shirts that will be different each year – or sponsor our artist
  • Post-race Awards Banquet
  • Media professionals that will produce content for you/your company sponsor our artist who
  • created beautiful and unique pieces that are a major part of our branding.


We have multiple levels of sponsorship available. Find the one that fits your needs and budget.

High-Level Financial Sponsorships

Have big plans to benefit from the exposure and goodwill of being associated with the Route 66 UltraRun philanthropy as donors to the Alzheimer’s Association and the Historic Route 66 Association of Arizona, both of which are non-profit organizations? Want the best rights for the use of still photography + video assets from the event production team’s coverage for us in public relations, advertising, and social medial? Maybe a branded sizzle real? How about comped tickets to our Awards Banquet, a keynote/inspirational presentation by Race Director Marshall Ulrich, and framed, singed ‘definitive’ race photos, and more?

Check out our Sponsorship Deck for details on our Platinum Exclusive Title Sponsor level, as well as Gold, Silver, Copper, and Bronze level sponsorship opportunities, including learning about our incredibly talented and experienced Media Team, Tony Di Zinno and Rick Baraff.

Post-Race Event Sponsorship

Pay for the post-race Awards Banquet and party at Topock66.

Runner Sponsorship

Pay the entry fee of $660 for a runner from an underrepresented group such as:

  • Native Americans, in honor of Cherokee runner Andy Payne, the winner of the 1928 Bunion Derby that ran on the exact same portion of Route 66 as our race
  • Mexican Americans, in honor of Angel Delgadillo, a first-generation immigrant from Mexico who is “The Angel of the Route”
  • Black, women, and low income runners

Product Sponsorship

Donate items for each runners’ race bag and/or larger items to raffle off at the post-race Awards Banquet and party. Include marketing fliers and coupons for additional exposure

Special Interest Sponsorship

Are you in the media industry and admire and support the creative and technical talent it takes to produce quality content? Sponsor media students to come out to the Route to cover the race.

Have a special interest in safety? Sponsor the extensive road signage along the Route to keep our participants and the public safe, as well as custom reflective vests for all staff and volunteers.

Want to share the altruistic and thankful spirit of your company? Sponsor volunteer and staff thank you packages to help us recognize the many hours of time and dedication shown by our volunteers.

Does your company go the extra mile, and reward employees that do the same? Sponsor our unique finishers medals, buckles, and our traveling trophy cup, ala the Stanley Cup: the Andy Payne Cup.

Do you love unique, artistic, and collectable stuff? Sponsor our participant T-shirts featuring custom artwork of the Route, collectable finishers shirts each year that feature a specific custom image, and collectable pins that will change each year, and only be available at that year’s event, then pulled from circulation.


With our multiple levels of sponsorship available choose the one that fits your values, goals, needs and budget. Contact Race Director Heather Ulrich via email or give her a call at 720-320-2613.